— Selected work

Different businesses. Different first impressions.

This work shows the thinking itself: self-initiated concepts for fictional businesses, each built to show a different kind of clarity, character, and commercial purpose.

oriel-dental · concept
TreatmentsOur teamNew patientsVisit
Book a visit
Family & cosmetic dentistry
Care that feels unhurried.

Longer appointments, quieter rooms, and dentists who explain before they begin. A calmer kind of practice for the whole family.

Book a visitMeet the team
Unhurried45-minute check-ups as standard
ClearEvery cost agreed before treatment
GentleQuiet rooms for nervous patients
01 — Concept · Dental practice

Oriel Dental

A practice that wants to feel like the opposite of a clinic. Soft light, an arched window motif, and language that lowers the pulse.

Palette
Type
AaFraunces Light
+ Geist

Self-initiated concept for a fictional business.

  • The arch recurs as logo, frame and rhythm
  • Booking is always one tap away
ferro-and-stone · concept
ProjectsServicesProcess
Request a survey
Masonry · Extensions · Restoration
Built to
outlast.

Stonework and extensions for homes that should still stand in a hundred years. Surveyed, drawn and built by one crew.

01Farmhouse wall restorationLime mortar
02Rear kitchen extensionReclaimed brick
03Garden walls & terracingDry stone
02 — Concept · Builder

Ferro & Stone

A contractor who competes on quality, not price. Heavy type, a surveyor's grid, and a single safety-amber accent that means business.

Palette
Type
AaAnton
+ Geist Mono

Self-initiated concept for a fictional business.

  • Projects as a ledger, like a site log
  • Survey request replaces "contact us"
maison-lumen · concept
CandlesFlowersWorkshops
JournalBag (0)
Light,arranged.
Hand-poured candles & seasonal flowers
No. 04 Fig LeafCandle
Late PeonyBouquet
Cedar & SmokeCandle
Evening TableWorkshop
03 — Concept · Candle & flower atelier

Maison Lumen

A small shop that sells atmosphere. Warm overlapping light, an italic that feels handwritten, and product pages paced like a magazine.

Palette
Type
AaCormorant Italic
+ Geist

Self-initiated concept for a fictional business.

  • Colour glows are the brand, not decoration
  • Shop and workshops share one rhythm

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